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CAPABILTY WORKSHOPS

Our aim is to help you drive your business growth by improving your marketing capabilities and helping you deliver additional value - both to your organisation and to your customers.

We run 7 x one day marketing capability workshops in London focusing on core marketing skills.

Fundamentals of Marketing 

This course will increase your understanding of the essential marketing tool kit so that you can return back to work confident that you can make a greater contribution the marketing decision process.

Marketing Strategy & Planning 

Marketing Strategy is the process of determining where to focus resources in order to generate the maximum level of growth and profit over the medium to long term.  This course is suitable for marketers who are moving into a marketing role which is more strategic therefore requiring knowledge of a wider range of tools.

Market Research

Today's market trends are constantly shifting and changing.  If businesses want to keep up with the current market  trends and maintain their competitive edge then conducting market research on a regular basis is more important than ever. This workshop will give marketing professionals some appreciation of how market research is key to unlocking actionable consumer insights that will drive brand and organisational growth.

Integrated Marketing Communications 

Integrated Marketing Communications is the development of insight based consumer communications that delivers your distinctive brand positioning across multiple channels - helping to build your brand and drive brand activation.  

Introduction to NPD & Project Management 

This workshop provides as essential foundation for anyone involved in NPD Project Management.  The workshop will focus on the steps required to scope, plan and implement marketing projects so that they are delivered on time and within budget.  

Introduction to Digital Marketing For SME's

This introductory 1 day workshop is aimed at SME's will provide you with an overview of the tools and channels that you can use for implementing a digital strategy.

 

This workshop will review the basic fundamentals and will enable you to understand the vital role of digital marketing in business and the way you could harness the various digital channels to improve your marketing effectiveness.

How to write a Creative Brief

The quality of a creative brief can make of break a project 

 

In this workshop you will learn how to create a compelling creative brief that will inspire your advertising agency to deliver great creative work that builds your brand and drives growth. 

Course information

9am - 5pm

with refreshments and lunch provided

Please inform us, when booking, of any dietary requirements.

CitizenM 40 Trinity Square  London  London  EC 3N 4DJ